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5 mistakes to avoid when investing in IT

5 mistakes to avoid when investing in IT

As a small or medium sized business owner, you likely have your hands full. Between managing your staff, looking for growth opportunities and keeping clients happy, you probably have little time to dedicate to new technology purchases. Being so busy, it can be easy to make a mistake when choosing an IT solution.

Twitter increases business exposure

Twitter increases business exposure

Much of a business owner’s attention in social media marketing is directed towards Facebook. But Twitter is also a great platform to focus your marketing efforts on – and, when implemented properly, could give you a high return on investment in the long run.

Apple launches new iPad campaign

May 22nd, 2015 iPad
Apple launches new iPad campaign

In a clear attempt to rekindle its waning iPad sales, Apple has launched a new marketing campaign to attract more potential buyers. Apple has revealed that its iPad sales are declining, from 16.4 million units last year to 12.6 million units in this year.

Office 2016’s new head-turning features

Office 2016’s new head-turning features

Its release is still months away, but there’s reason to get excited about Office 2016. The latest version of Microsoft’s classic application package is adding new features designed specifically for today’s modern workforce, who are more mobile and collaborative than any generation before.

Tips to increase employee productivity

Tips to increase employee productivity

With social media distractions, difficult-to-monitor remote employees, and increasing numbers of staff working on personal tasks at the office, achieving maximum team productivity can seem virtually impossible. So what can the business owner do? Here are a few tips that are sure to have your staff more focused and producing results.

Mobile Twitter usage continues to grow

Mobile Twitter usage continues to grow

We all know mobile is big – and still growing. Any business serious about leveraging the internet in its marketing efforts – whether that be through social media or otherwise – needs to be putting serious effort into the mobile compatibility of its campaigns.

Windows 10’s powerful new features

Windows 10’s powerful new features

Windows 8 was a disappointment. The user interface was too complex for general users and many critics were not impressed with Windows 8’s features. And so Microsoft plans to leave the Windows 8 blunder behind and move on to Windows 10. Numerous changes have been made and new features added to Microsoft’s new flagship operating system.

What you need to know about cloud security

What you need to know about cloud security

While many IT providers often tout the revolutionary benefits of the cloud, very few address the security aspect of it. But the fact of the matter is that when you’re using a cloud service, you’re moving information out of your hands and into those of a third party.

Facebook Messenger is about to get adverts

Facebook Messenger is about to get adverts

It has surely been a long time coming, and now it is official – the days of advertising-free conversations on Facebook Messenger are numbered. The social networking giant has confirmed that its private messaging service, a recent addition to its suite as a standalone app, is to become supported by advertising.